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What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the ranking of a website in a search engine’s organic or unpaid search results. The higher a website is ranked, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO considers how search engines work, what people search for, and the actual keywords people type into search engines to view the websites to get the results they are looking for. Optimizing a website may involve editing content and perfecting the sites technical structure to increase its relevance to specific keywords and to decrease barriers to the indexing process of search engines.

The SEO Process
Improving organic search results for a website includes on site and off site strategies as well as social engagement. While SEO is a forever evolving process, there are many foundational elements that support a website and lay the groundwork for future optimization. Below is a list of common practices to support websites for SEO. 

  • On Site Optimization - Changes made to the content and technical structure of your website to enhance page ranking.  
  • Off Site Optimization - Offsite optimization techniques relate to how your website is linked to external pages.
  • Content Development - Development of high quality on site and off site content.
  • Social Engagement - Increasing your sites social following and engagement.
  • Local SEO - Increasing your sites visibility for people searching for local businesses.

Customized SEO Solutions
Each website is different and is in a different state of SEO optimization.  Because of this fact, Hostworks performs a detailed audit of your website to determine what needs to be done to improve your organic search ranking. During the audit we identify key improvements in on site, off site, social media and local search areas. Once your site audit is complete, detailed recommendations are communicated and a plan of action is put into place to get your website on the fast track to higher organic page ranking.

SEO Code of Ethics
Gone are the days when unethical SEO practices increased search engine results. SEO techniques such as hidden text, paid links, keyword stuffing are no longer tolerated by Google. Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website. Rest assured at Hostworks, we always promote ‘White Hat’, ethical optimization methods supported by Google.

Interested? Please contact us at sales@hostworks.com or by calling 303.539.1839. 


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